Revisisng paper 2

ADVERTISEMENT: THEY RULE THE LIFE

In these days it is common have to wait around two or three minutes on intervals between parts of our favorite show in the television watching gorgeous people driving expensive cars, fat reducers advertisements, enormous houses being sold easily among other or even when looking at a magazine we can find hundreds of companies selling their products between articles. This is the era of the merchandising; people are surrounded by advertisements everywhere, all the time and they have their life ruled by it unconsciously. Lately, advertisements are not willing just to sell the product, but also domain, rule, create, and make tendencies of market. When we look at two Dolce & Gabbana advertisements we can understand it.
In one ad, the brand explores the aspects that transport us to an old world. The day is in transition with the night, transmitting a bucolic sensation. The people present on the ad seem to be located in a place that can be associated with the gardens of a medieval castle, with beautiful sculptures on it and the ground seems to be sand. The trees are in a dark green, and the flowers are open, letting us assume that is spring time. The furniture present in this garden is classical; expensive fabric chairs in gold details. Four women and two men are shown in this add. Two women are lying on the chairs. Those two women have the expression on their face like they are not feeling well; by some reason they are shocked and one of the man present is rescuing and taking care of one and one woman dresses as man is taking care of the other. These lying women are dressed in beautiful light and long dresses with a belt around the stomach. There is a woman lying on the ground, apparently she is fainted, but looking further we can see some pillows under her, transporting our imagination to the fact that she is not fainted but just lying on the ground and disappointed as the other two women. She is the only woman that is without partner. She is wearing pants but either ways she is wearing fancy shoes. All of them are looking at nowhere.
Looking to the men in the advertisement we can notice that all of them are with a women; actually one of them are represented with a woman and one of them is grabbing just an arm. This one is wearing gray shirt and pants and black boat over the pants. He is looking in a weird way to the guy that is on his knees on the sand. This guy is the only one that is not blond. He has brown and short hair, differently of all the other, and he is wearing only a plant crowd around his head; no clothes at all. Apparently this is the fact why all women are shocked. In that time it wasn’t normal be naked in front of others. Dolce & Gabbana is trying with this advertisement reach the adults with the argument that they know the past, and they know the new. They understand both, but they follow the fashionable, and it is not fashionable anymore. Dolce & Gabbana wants to bring the new to the old people.
The second advertisement of D&G is more provocative. Looking to reach young adults, the ad stereotype the ideal male’s body as strong arms, well shaped abdomen and short hair. There are four men in this second ad and one woman. Differently of the first one, in this ad everybody has dark brown hair. All men are looking to the woman that is lying on the ground in a provocative position with her hips elevated. The woman is wearing a black suit; her legs, arms and shoulders are totally free of clothes. She is using red lipstick, what makes allusion to seduction, and black heals, that putting together with her outfit gives her a sexy look. She has a gorgeous and skinny body and long hair. Two of the guys and shitless, and the other two have their shirt open, having their abdomen visible. They are swelling. The advertisement takes place during the day light and a blue sky with some clouds is shown, giving the allusion that they are in the sky. One of the guys is holding the woman’s arm on the ground. The position that they are can be considered sensual. This ad appeals to young adults’ ego. It appeals to the desire of these people of being recognized, beautiful, and to their hormones that at this age are burning (where the sexual appeal takes place).
The same product can be exposed in various ways in order to reach different people just like the examples here cited about the brand Dolce & Gabbana. The ads have more influence in our lives that we can imagine. They estipulate how should we follow our lives, when, and where. What define us as rich or poor, beautiful or ugly, cult or stupid. Some advertisements are more aggressive, some are more angelical; all depends of which public they want to reach and what message they want to transmit.



In my revising process for the second paper I am supposed to “re-see” my analysis and ads. When I think in doing it a question comes out; how should I do it? Well, first of all I need to take a look in the ads that I chose and observe them deeply. Check the highs and lows of the advertisements, see if it is an ad that has a lot of images that would help me to do a better description and further on a good analysis. The second step is read my draft and check if all possible characteristics of the advertisement are listed. If not I should include them. The characteristics are really important because through them the reader can visualize the ad while he is reading the essay. Looking at the characteristics of the ad I should think in what the purpose of the characteristics there presented is. This is procedure is called analysis. After doing that I should look at my draft, and look for my analysis of the ad and their characteristics. I should correct if there is something wrong, missing or over. Every single detail is very important because through them the reader can have a clear image of what you are talking about, and understand better the “so what?” question. As many details and explanation you give in the essay, better it is. The essay gets more efficient, well structured and have a good flow. The revising process in this second paper should be done at least twice. As many you do it, more mistakes and lack of information you avoid and more clear and concise you get.