Thirsty??

I like this advertisement of Coke because as you can see, this particular one appeals to our senses, even though we are only using our eyes. The beads of water forming on the bottle, the ice surrounding, it tells us that this beverage is cold and desirable; the perfect beverage to finish with our thirsty. The spray from the bottle almost comes right out at you. It makes you crave it more because it's right there. While the sensory cues are very important in the selling of Coke, there is a more important marketing tool…Product recognition. You'd have to be out in the most remote regions of the Himalayans to not recognize the Coke label. The bold red background and old glass bottle with the Coca-Cola insignia is hard not to notice. Especially with the global market employed by Coca-Cola, you can't really get away from it. So, does it really work? Yes. Coca-Cola has remained the top selling soft drink bottler for over fifty years. The visual effects on this advertisement makes you feel the sensation of drinking this beverage, consequently, right after looking at this picture the most common reaction of people is to buy a bottle of coke. The useless of objects around the machine and colors give emphasis on the image of the bottle letting clear with beverage is being advertised. The use of the machine instead a single bottle sells the idea that you can have a coke easily, fast and everywhere, even at most uncommon places as Antarctica, and other snowy and unreachable places as the ice around the machine brings our imagination.